The Cancer Commercial
“Selling the Idea that Cancer is Preventable”
You and
Your Group are Responsible for Viewing and Reading the Entire Page and All
Necessary Links
It’s the year 2032 and many areas of
science have produced cures and created advanced techniques to battle the long
time disease, cancer. Now, in the
future, your company has been selected by the World Health Organization,
“W.H.O.” to promote, advertise, and sell cancer curing preventatives, instruments,
and procedures in order to inform a dying civilization about cancer.
It was… never really
meant to be; although for years scientist and medical professions had always
warned us about it for as long as anyone could remember. But despite the constant warnings, cancer
became too common throughout the world.
Radiation, chemicals, and even virus infections began to pay a toll on
human civilization. Ignorance breeds ignorance and if nothing is done to inform
the world of the dangers of cancer and promote treatments…. then we as a
species may cease to exist.
In order to inform the public in a clear and
concise manner, “WHO”, has broken down cancer into four main types, "carcinoma",
"sarcoma", "leukemia",
and “lymphoma”. “WHO” feels that these cancers are apprehensive
enough to be made more aware of to the general public and are willing to give
your company an undisclosed amount of money to create a world wide commercial.
This assignment is about a group of highly
intelligent, young, and imaginative people on their quest to save their planet
and perhaps even themselves from a world plagued by tumors, malignant cells,
and disease by creating the ultimate…..
"Cancer
Commercial"
Cancer Commercial Anchors
(click an anchor above to move throughout page)
The Task
You and your team are to create a commercial
that addresses four main types of cancer.
You are also to present a portfolio
about all aspects of the commercial including all required research, a list of references, and scripts.
(other items may in incorporated if the group feels it necessary (i.e.
materials lists, ideas, sketches, etc…)
Once, you have all the necessary research and
ideas finalized create a video the not just tries to sell instruments and
techniques; but also informs the public about caner prevention.
You must also follow the webquest
“story-line”. Do not vary from the Introduction
and/or task.
The commercial may be created in any fashion
the team deems appropriate. For example,
you may have a commercial for each the four main types of cancers or one
commercial to address them all. You may
also use any of the various formats you see on TV such as infomercials, public
service commercials, and/or dramatization commercials, etc…
1. The commercial must consist of the following
actors:
A Specialist: is responsible for
medical, biological, and chemical information about the product being sold,
about the human body and cancer in general.
An Annalist: is responsible for
any information and support being sold about the emotional and concerning
effects cancer has on humans.
A Technician: is responsible for
any electronic and/or mechanic devices that are being sold by the team.
A Subject: is responsible for complying
with the products claims by helping to demonstrate any procedures, ideas,
and/or instruments used.
Other: if the group deems
it necessary to have another member title in the commercial. (must clear with teacher first)
2. Each group will receive a briefing on
cancer prior to the commercial planning stage.
During, after, and/or before the commercial is to air, the group is
required to learn and gather facts about the four main types of cancers and use
the information in the commercial.
Members are to take the research and apply it to each character’s role as best as possible. Even though you may be the “Specialist”, feel free to find information on counseling and/or medical instruments. Be sure to agree and learn as a group about all the information so each has some idea about the topic(s).
Five to Ten (or more) facts (i.e.
definitions, treatments, preventatives, support, instruments, etc…) are
required for each actor in order to give him/her information to say during video
and/or develop their character.
It may help to find some major cellular differences between
healthy cells and cancerous ones such as: shape, nutrient requirements,
communication, locations, cause and effects, and/or treatments.
Feel free to use other resources related to the online
information such as related links on pages that you initially go to your
specific topic.
NO resources are to be used in the presentation in the form
texts, software, videos or any other non-online material. These may be used as supplementary materials
only to help understand the online information and/or this webquest.
Full references of your research are required (see
“Resources” below)
3. From the information gathered, develop
the Cancer Commercial(s) by following the listed guidelines: (DUE on the given date)
Portfolio: All information,
research, script, references, sketches, and/or any other items that pertained
to your commercial must be turned in as a folder.
A script is required to go along with the commercial and is
to be turned in with the portfolio. The
script must “basically” be “word for word”.
If
necessary, type or write any items that should be overlooked or ignored within
the video. These items will then not be
held against you and/or your group. You
may also include any concerns or problems that need to be addressed prior to
grading. Place this information one a separate sheet of paper in your
portfolio.
Video: Project should be
well managed and rehearsed, educational yet creative, and properly videoed in
the areas of grammar, technology, professionalism, and censorship:
A total of 10-15 minutes for the entire commercial video is
required. Remember that quality is more
important than quantity.
Manipulatives need to used in the commercial such as props, illustrations,
animations, drawings, etc...
You may use “stand-in’s” (other people) with your
commercial.
Each member of the team needs to have about equal time on
the video. Having a separate person (not
on the team) to run and/or direct the video is high suggested.
Safety is to be highly stressed (i.e. no fire, no
explosions, no weapons (i.e. firearms, paintball, etc…), and/or nothing that
may potentially harm a person are to be used).
Have title before and credits after the commercial.
The
Resources
Click on the choices below. You may wish to follow any related links to
the pages below.
Room 118’s “Research and Search”
(Several
Biology and Resource Links)
(Creates
“References” Automatically)
Special Feature VIDEO Reference
Have a Current Media Player
Installed (i.e. Microsoft Media Player)
Have Speakers Turn On and/or
Volume Set Appropriately
The Board
Click on Below Icon for Email
Click on Above Icon for Email
Collaboration Rubric of the
“Cancer Commercial” can be viewed by clicking on the Cancer Cell below:
The Conclusion
During this scientific exploration in
advertisement share what you will learn with each other; it’s an essential part
of the learning experience. It will be
fine to have some disagreements and debates, just remember to be flexible and
willing to do your part. Try to put as much effort into the project as you can,
be imaginative, ask questions, and participate to the fullest of your ability.
In the science of biology, these are issues that face scientist and people
every day……
Others:
To DOWNLOAD Summary Lecture Notes on
Cancer
Click the “TV”
Below
To VIEW Main Lecture Notes on Cancer
Click the “Radio”
Below
To PRINT a
Project Help Guide
and
To PRINT an
Initial Question and Answer Assignment
Click the “Ad” Below
Cancer Commercial Anchors
(click an anchor above to move throughout page)
